Effective & Persuasive
Video marketing and advertising has evolved from a single marketing tactic to a comprehensive business strategy.
It’s one of the most powerful, effective and persuasive marketing tools – to help businesses pull in more new customers, helping them to increase sales and profits.
Producing quality and high-performing explainer, advertising, sales and promotional videos would involve expertise in areas such as copywriting, voice over creation, animators or video experts to put everything together.
The three main types of videos include whiteboard, 2D or 3D animation as well as cinematic (images and video clips).
Before getting started, you would need to answer some fundamental questions:
- Who is your intended audience?
- What is the end goal?
- Where will the video be hosted?
- What’s your budget?
- What are the creative specifications?
Answering these questions will assist you in developing a highly effective video advertising strategy that will transform your business.
Let's Create Your Video Today!
Why You Need Explainer Video
Numbers don’t lie….
Studies by marketing experts have proven that by adding an animated video to your website or landing page can increase conversion rate by up to 64%.
Businesses are constantly competing with each other in order to attract the attention of their potential buyers. And especially in the last 2 years, more and more businesses are using video marketing because they’ve realised the true value, benefits and the high ROI of using video marketing.
The ultimate reason is to increase your profits because it can…
Attract and engage more audience (also raises brand awareness)
Get more new customers (persuade potential customers to buy your service)
Explain your product, service or idea (helps you communicate, educate and inspire your audience to take action)
It can also increase your website SEO ranking (when you include video on your home page)
- Always vailable online 24/7, reaching and engaging worldwide audience
Why You Need Explainer or Sales Videos For Your Business…
Statistics & Benefits of Video Marketing
What Marketers Say....
87% say that video helped increase traffic to their website, generate leads and increase sales
93% say that video help them increase brand awareness
92% say that video as an important part of their marketing strategy
And most marketers are clear on the value and ROI of videos, bringing more new customers
What The Audience Says..
96% say they watched explainer videos to learn more about a product or service
88% say that videos have convinced them to make purchases.
73% prefer to watch short video (only 10% read infographics, 9% read articles, 3% would download ebook/manual, 3% attend webinar or 2% ask for sales call)
Businesses That Didn't Use Videos
They lack time to learn how to create videos
They don’t know where to start with video creation
They assume that the production cost is high and don’t really know the value or high ROI benefits