Video Marketing is So Powerful
Video marketing is powerful – simply because we are marketing to people – and generally, people are more engaged through videos than reading and article or listening to podcasts.
In general, people want their information quickly and easily. What better way to fit that description than with a short and sweet video?
Video is the single most important content marketing strategy today. Whether on Facebook, Twitter, Snapchat, or YouTube, video has transformed the marketing space.
Right now, video marketing has elevated video from a single marketing tactic to a full-fledged business strategy. And if video marketing isn’t part of your marketing effort, then you’re missing out on a potential sales.
Video marketing is about having any form of videos, eg. animated explainer videos, or cinematic sales videos – for product promotion, tutorials, reviews, live streams, and of course, for video ads.
Video marketing is growing in popularity, just as social media is. Here are some statistics to demonstrate why video content should be part of your marketing strategy.
Statistics & High ROI of Video Marketing
- 88% of marketers intend to use YouTube for video marketing.
- Every week, internet users spend nearly 7 hours watching online videos.
Youtube has over 2 billion users, accounting for nearly one-third of the internet population. - 88% of video marketers are pleased with the ROI of their social media video marketing efforts.
- According to 83% of video marketers, videos have assisted them in generating leads.
- 74% of people were persuaded to download an app or software after watching a product video.
- 54% of customers want to see more video content from a brand or company they support.
- 85% of all internet users in the United States watched online video content on any of their devices at least once a month.
- 72% of video marketers say they use videos to increase brand awareness.
Video is used as a marketing tool by 87% of marketing professionals. - Using video marketing could increase your leads by 66% per year.
- 93% of marketers say a social media video led to the acquisition of a new customer.
Create Animated Explainer or Sales Videos
Boosts Conversion & Increase Sales With Video Marketing
Video is useful for more than just entertainment. Landing page videos can boost conversion rates by up to 80%. This means that videos can directly lead to sales.
According to studies, 74% of users who watched an explainer video about a product subsequently purchased it.
People & Google Just LOVE Videos
According to a HubSpot marketing survey of approximately 3,000 respondents, 54% of consumers consistently preferred video marketing from the brands they support.
These consumers want to see more video content from a brand or company they trust.
As for the giant Google, since it acquired YouTube, videos’ influence on search engine rankings has grown significantly.
In fact, including a video on your site’s landing page increases your chances of ranking on Google’s first page by 53%.
Furthermore, video ads significantly increase the average time a consumer spends on your site. And, as we all know, the longer your site’s session times are, the higher your ad ranking.
Mobile Users Love Videos, Too!
Mobile devices (your potential customers) adore videos! They account for 51% of all video views, and mobile use is increasing at the same time. This indicates that mobile video is becoming increasingly important in influencing and improving the sales process.
Capture Audience with Videos on Social Media
In the United States, 85% of all internet users watched online video content on any of their devices at least once a month.This percentage represents those who watch online videos on a monthly basis.
Users aged 18 to 24 spend an average of 83 minutes per week watching online videos, while those aged 50 to 64 spend 36 minutes.
93% of marketers say a social media video led to the acquisition of a new customer. When you decide to use video content, you must also decide where to put the videos. You could put them on your website and don’t forget to put them on your social media channels.
Build Relationship & Sense of Physical Existence
The goal of content marketing is to build long-term relationships. Viewers and potential customers can gain a strong sense of trust.
Because many customers are still hesitant to buy online, videos give them the confidence they need to feel closer to the seller and take that next step.
A video advertisement creates a sense of physical existence in the minds of your customers, which is powerful leverage to help you win them over.
Video Marketing Engages "Lazy" Buyers
Video marketing can help even the laziest of buyers to take action.
As we know, video content is an excellent learning tool, but it is also extremely simple to consume. Today’s lives are too hectic to devote time to reading lengthy product descriptions or delving deeply into services.
The modern customer prefers to see a product in action. One of the most important motivators for using video in your content marketing is video preference.
Final Verdict?
Visuals in marketing can never go wrong. However, it appears that video marketing is quickly becoming the way to go.
A short video will capture the consumer’s attention and provide all of the information they require in a short amount of time. As a result, you should consider video marketing as an important component of your marketing strategy.
Looking at the statistics mentioned above, numbers just don’t lie – the result speaks for itself.
So, are you ready to include video marketing for your business – and start pulling in new customers and increase profits? DigitalPro offers quality videos and affordable price – check it out below.