Why You Need Videos for your business
Videos are becoming the marketing tool of choice for many businesses and marketers because of the many benefits and highROI (return on investment) of video marketing.
At the top of your marketing funnel, video is one of the most effective channels for increasing brand awareness.
People nowadays want their information quickly and easily. What better way to fit that description than with a short and sweet video?
Let’s look at some more reasons why you should consider getting your first video created for your business.
#1 - Video advertisements increase conversions and sales.
Video is not just for entertainment because when added onto landing pages, it can boost conversion rates by up to 80%. This means that videos can directly lead to sales.
According to studies, 74% of users who watched an explainer video about a product subsequently purchased it.
Although video advertising isn’t always the simplest or cheapest marketing tool, it’s well worth it. More than 80% of businesses say it generates a good marketing ROI.
Just make sure your video effectively describes your service or product, and you’re already off to a good start.
#2 - High Return on Investment
#3 - Display Strong Presence
The goal of content marketing is to build long-term relationships. Viewers and potential customers can gain a strong sense of trust from videos.
Because many customers are still hesitant to buy online, videos give them the confidence they need to feel closer to the seller and take that next step.
A video advertisement creates a sense of physical existence in the minds of your customers, which is powerful leverage to help you win them over.
Since Google acquired YouTube, videos’ influence on search engine rankings has grown significantly. In fact, including a video on your site’s landing page increases your chances of ranking on Google’s first page by 53%.
Furthermore, video ads significantly increase the average time a consumer spends on your site. And, as we all know, the longer your site’s session times are, the higher your ad ranking.
#4 - Google LOOOVES Videos
#5 - Video Is Popular Among Mobile Users
Mobile devices account for 51% of all video views, and mobile use is increasing at the same time.
This indicates that mobile video is becoming increasingly important in influencing and improving the sales process.
So, if you only need one reason to use video marketing, it’s because mobile users, or potential customers, adore it.
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Video advertisements make it simple for customers to understand your product or service. This not only helps to find new customers and increase sales, but it also increases overall consumer satisfaction.
Videos are short, easy to digest, and often entertaining. Because of this immediate engagement and accessibility, video is the way forward for any company looking to bring stale data to life, educate their team, or demonstrate the potential of their brand to their target audience.
#6 - Video Makes It Simple To Understand
#7 - Attracts 'Lazy' Buyers
One thing is certain: video is extremely simple to consume, plus humans remember images better than words (and those who don’t have the patience to read).
Over the last six years, the ease of consumption has resulted in an 800% increase in online video plays.
One of the most popular ways to share content is through mobile video, which is shared by 92% of mobile video consumers.
This gives you the opportunity to reach a large number of people in a short period of time.
#8 - Video Promotes Social Sharing
#9 - Animated Video Ads are an engaging and effective medium
Explainer videos as well as video ads are very effective and inexpensive considering the high ROI.
There are numerous advantages to using animation for video marketing because it provides all of the benefits of a visual medium but with a much lower resource requirement.