Free Methods - Marketing Strategies
For Small Business Owners And Entrepreneurs
When it comes to ‘Free Marketing Methods’, it simply means that you are pulling in customers without spending money on paid advertising.
Here are a few free marketing strategies that you can start implementing right away.
#1: Social Media To Drive Organic Traffic
Using social media for any business is an absolute must these days because more consumers are using social media. If people can’t find your company on social media, they’ll look for competitors who ARE on their preferred social channels.
The real question is not whether you should have active social media accounts, but how much time and resources you should devote to expanding your social audiences.
#2: Social Sharing Icons
Social media plays an important role in small business SEO; Google bots establish a direct link between your website and your social media profile pages. Include relevant social icons on your web pages—not only will this improve your search, but it will also add credibility to visitors who land on your site.
Examine all of your pages, including landing pages, product pages, and your company blog, and implement SEO best practices everywhere. Don’t forget to include ALT tags for images on your site; while the impact is minor, the cumulative effect could affect your rankings.
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#2: Email Marketing For Long-Term Profitability
Email marketing is at the heart of digital marketing.
The majority of people who visit your website will not buy from you right away. Since 2016 until today, the best way to sell is to collect contact information for additional marketing and “lead nurturing,” and email remains the highest converting channel for interacting with leads.
A “lead magnet” is the first step in an email marketing funnel. This is something enticing that you provide to website visitors in exchange for their email address. You can basically start building your email list and activate a long-term, profitable email marketing strategy.
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#3: Google My Business
One of the most powerful things you can do for your business is to rank your Google My Business (GMB) listing.
In fact, if you own a local business that caters to local customers, this strategy may be THE most powerful strategy available to you. Your listing may show up amongst top paid ads, even before other organic search results.
If you can rank your GMB listing in the top three, you can generate a steady stream of highly qualified leads.
#4: Offer Free Consultation
People want access to expertise when it comes to professional services.
Promoting a free consultation is a great way to generate new leads if you have done a good job of positioning yourself as an expert or authority in your niche. When you have a good interpersonal sales process in place, you will be able to close a high percentage of leads.This can also be used as a lead magnet for you to start building your email list (for email marketing).
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#5: Collaborate With Other Businesses
Teamwork is always more effective than solo effort, and combining resources with another company can help you accomplish things you couldn’t do on your own.
Even if your clientele isn’t local, it’s usually best to target businesses in your area. Your goal is to come up with a complementary arrangement that benefits both businesses.
Here are some examples of joint ventures:
- A coffee shop could provide free coffee vouchers to customers of a plumbing company.
- A marketing firm and an accounting firm could collaborate to recommend each other’s services during new client onboarding.
- A beauty therapist could provide free manicures in exchange for a hair stylist’s services.
Conclusion
These are just a few examples of free methods – marketing strategies that small business owners and solo-preneurs can start with.
As with any marketing strategy, as a business owner you need to know ‘who’ your target audience is – start by identifying their ‘Persona’. Understanding their pains and problems, the solutions they’re looking for, and where they are looking for those solutions.
From there, you will be able to implement new marketing methods that are effective and profitable for your business.
