Blog & Useful Articles
What Is Email Verification Or Validation?
Email marketing is one of the most effective methods of marketing and the best thing about an email or outreach campaign is that it can be tracked.
However, having a list of email addresses cannot ensure that your email campaign can be successful. When collecting email addresses from subscribers or potential leads, how do you know if the addresses that you are collecting are good?
Maintaining a clean email list free of typos, fictitious, and temporary email accounts that could jeopardise email deliverability. The last thing you want is for your emails to be marked as spam or rejected due to poor data quality. This is when the email verification process is necessary.
There are many email validation softwares that can help check email addresses for typos, invalid domains, syntax problems, disposable IDs, and catch-all servers.
Top 10 Marketing Strategies For Small Businesses, Coaches & Startups
Whether you’ve been in business for a while or are just getting started, having an effective marketing strategy is critical. There is no excuse for you to let your business fall behind.
As a small business owner, you may not have the same marketing budget as larger corporations. Therefore, it’s important for you to conduct your own research and carefully plan your branding, advertising, social media, pricing, services, promotions, products, and website.
Marketing your business successfully requires a concerted effort to push your brand across multiple platforms in order to reach your target market. This can be a difficult task for most small business owners – due to limited budget or resources.
Free Methods – Marketing Strategies For Small Business That Work
When it comes to ‘Free Marketing Methods’ it simply means that you are pulling in customers the organic way, without having to spend spending money on paid advertising. Here are a few free marketing strategies that you can start implementing right away.
Using social media for any business is an absolute must these days because more consumers are using social media. If people can’t find your company on social media, they’ll look for competitors who ARE on their preferred social channels.
The real question is not whether you should have active social media accounts, but how much time and resources you should devote to expanding your social audiences.
Marketing For Small Businesses: What Is Marketing And Why Your Business Needs It
Marketing Is All About Communication
If you own a small business, you know that everyone seems to be competing for attention, and it’s difficult to stand out amongst the crowd.
For many solo-preneurs or small business owners, handling the whole marketing aspect of the business can be quite challenging and overwhelming at times.
So, let’s make marketing easier to digest. In essence, marketing is all about communicating and connecting with your audience (potential and existing customers).
It’s about understanding…
- your audience’s pains
- their problems
- their frustrations and
- finding ways to address those issues
- and making them feel understood.
This is important because it helps you position your business as the solution to their problems and essentially your solution can make them feel better.
Why Businesses Need Video Marketing – Statistics & ROI
Statistics & High ROI Of Video Marketing
- 88% of marketers intend to use YouTube for video marketing.
- Every week, internet users spend nearly 7 hours watching online videos.
Youtube has over 2 billion users, accounting for nearly one-third of the internet population. - 88% of video marketers are pleased with the ROI of their social media video marketing efforts.
- According to 83% of video marketers, videos have assisted them in generating leads.
- 74% of people were persuaded to download an app or software after watching a product video.
- 54% of customers want to see more video content from a brand or company they support.
- 85% of all internet users in the United States watched online video content on any of their devices at least once a month.
- 72% of video marketers say they use videos to increase brand awareness.
Video is used as a marketing tool by 87% of marketing professionals. - Using video marketing could increase your leads by 66% per year.
- 93% of marketers say a social media video led to the acquisition of a new customer.
Top Reasons Why Your Business Fail Without Marketing Or Advertising
Whether you are a new business or have been in operation for decades, it is vital to have (even a simple) marketing and advertising plan in place in order to survive, compete and grow.
Marketing should be the heartbeat of any business, to bring in new customers. As they say, “No Customers Equals No Business”.
For bigger companies, they may have a dedicated marketing team or can afford to engage advertising agencies to help them with these.
But what about the smaller companies? The thing is, marketing (and especially advertising) can be a real challenge for many small businesses. It can be difficult (a daunting task, and sometimes confusing) for someone without a good advertising knowledge or skills to start and manage advertising campaigns. And not many can really afford to engage agencies to help them. Read more >>
Top Benefits Of Video Marketing
Why You Need Videos For Your Business:
Videos are becoming the marketing tool of choice for many businesses and marketers because of the many benefits and highROI (return on investment) of video marketing.
At the top of your marketing funnel, video is one of the most effective channels for increasing brand awareness.
People nowadays want their information quickly and easily. What better way to fit that description than with a short and sweet video?
Let’s look at some more reasons why you should consider getting your first video created for your business. Read More >>
Why Video Marketing Is Powerful
Effective & Persuasive:
Video marketing and advertising has evolved from a single marketing tactic to a comprehensive business strategy.
It’s one of the most powerful, effective and persuasive marketing tools – to help businesses pull in more new customers, helping them to increase sales and profits.
Producing quality and high-performing explainer, advertising, sales and promotional videos would involve expertise in areas such as copywriting, voice over creation, animators or video experts to put everything together.
The three main types of videos include whiteboard, 2D or 3D animation as well as cinematic (images and video clips). Read more>>