Why Marketing & Advertising is Important
Whether you are a new business or have been in operation for decades, it is vital to have (even a simple) marketing and advertising plan in place in order to survive, compete and grow.
Marketing should be the heartbeat of any business, to bring in new customers. As they say, “No Customers Equals No Business”.
For bigger companies, they may have a dedicated marketing team or can afford to engage advertising agencies to help them with these.
But what about the smaller companies? The thing is, marketing (and especially advertising) can be a real challenge for many small businesses. It can be difficult (a daunting task, and sometimes confusing) for someone without a good advertising knowledge or skills to start and manage advertising campaigns. And not many can really afford to engage agencies to help them.
This is where DigitalPro Creative comes in – we work with a small but experience team, and we keep our operating cost low. This helps keep our fees affordable and allows us to help small business owners (worldwide) with their marketing and advertising activities.
Benefits of Advertising & Marketing
The figures are clear: Advertising is an important investment for both large and small businesses. Companies worldwide spend over $500 billion on advertising each year, with digital advertising in particular expected to grow by more than 10% in 2021.
- Advertising increases your brand’s exposure to relevant customers significantly.
- Online advertising campaigns provide advanced targeting capabilities that can increase ROI.
- For many small businesses, advertising has a direct impact on sales and revenue.
Let Us Help You With Marketing & Advertising
Why Marketing & Advertising is Important
Whether you are a new business or have been in operation for decades, it is vital to have (even a simple) marketing and advertising plan in place in order to survive, compete and grow.
Marketing should be the heartbeat of any business, to bring in new customers. As they say, “No Customers Equals No Business”.
For bigger companies, they may have a dedicated marketing team or can afford to engage advertising agencies to help them with these.
But what about the smaller companies? The thing is, marketing (and especially advertising) can be a real challenge for many small businesses. It can be difficult (a daunting task, and sometimes confusing) for someone without a good advertising knowledge or skills to start and manage advertising campaigns. And not many can really afford to engage agencies to help them.
This is where DigitalPro Creative comes in – we work with a small but experience team, and we keep our operating cost low. This helps keep our fees affordable and allows us to help small business owners (worldwide) with their marketing and advertising activities.
Benefits of Advertising & Marketing
The figures are clear: Advertising is an important investment for both large and small businesses. Companies worldwide spend over $500 billion on advertising each year, with digital advertising in particular expected to grow by more than 10% in 2021.
- Advertising increases your brand’s exposure to relevant customers significantly.
- Online advertising campaigns provide advanced targeting capabilities that can increase ROI.
- For many small businesses, advertising has a direct impact on sales and revenue.
Build Awareness
Increased awareness of your brand, product, or service is one of the most direct results of advertising. Potential customers will need to see your company a few times before they remember it, and ad campaigns can help you achieve this.
Marketers frequently use paid ads to not only reach more people, but also to reach the same people multiple times. To determine who has previously seen your ad, many digital platforms use trackers known as “cookies.” Businesses like yours can retarget the same viewers thanks to this data. With this consistent reach, you can establish a strong presence in your target market.
Build Awareness Of Your Brand, Product & Service
Educate Your Potential Customers
Educate Your Potential Customers
Advertising helps you educate existing and potential consumers about how your products or services can help them.
As your target market learns more about your company, they will feel a stronger connection to your brand, bringing you one step closer to a sale and assisting you in building customer trust and loyalty.
Ad campaigns can also be used to educate consumers on topics relevant to your business. A plumber marketing campaign, for example, might run a social media ad that includes an infographic about a simple hack to fix a toilet clog. This allows you to
Get More New Customers
Acquiring new customers is essential for business expansion. Advertising is important because it allows you to reach out to more people within your target audience with messaging that is relevant to them.
You don’t have to appeal to a large audience with online ads, as you would with traditional advertising mediums like print ads or television. You can use digital advertising to reach people who match your exact target demographics, key interests, and more.
You can send highly targeted messages for a better return on investment if you reach highly specific segments of your target market without wasting money on those who will not be as interested (ROI). As a result, advertising can be one of the most cost-effective ways for your brand to generate leads and convert new customers.
Get More New Custoemrs
Don't Lose Your Existing Customers
Don't Lose Your Existing Customers
Customer retention is the bedrock of business expansion. You need returning customers who love your brand, send you referrals through word of mouth, and are likely to spend more money on your product or service.
Effective advertising generates repeat business by refocusing your customers’ attention on you. Ad campaigns can be used to retarget members of your target audience, including people who are already customers. As you remind your buyers of your brand on a regular basis—perhaps by piqueing their interest with new products or offering discounts to loyal members—they will continue to feel connected to you and buy from you rather than your competitors.
Don't Lose Out To Your Competitors
You have competitors no matter what type of business you run. There will always be brands competing for the same consumers’ attention. Even if you don’t know who your competitors are, chances are they’re one of the many brands that contribute to the billion-dollar advertising industry.
Advertising is important in this sense because everyone does it. If you don’t use advertising to keep your brand in front of people’s minds, your competitors will gladly take the spotlight. And if you remain in the shadows for too long, you will lose relevance in the minds of consumers.
Staying ahead of the competition, especially in crowded industries, requires constant exposure. Ads can help you achieve this in addition to organic or word-of-mouth reach.
Don't Lose Out To Your Competitors
Increase Sales, Increase Profits
Increase Sales, Increase Profits
This is the top reason why businesses need marketing and advertising.
Ad campaigns can have a direct impact on sales, driving more customers to your physical store, website, and even specific product pages if you run an ecommerce business. On average, digital search ads help businesses earn $11 for every dollar spent. Ads in any medium can even help you cross-sell products and services, increasing the value of each individual consumer’s purchase.
Many digital ad options, such as pay-per-click (PPC), allow you to set your own budget and only pay when you receive clicks. As a result, advertising can have a significant impact on your company’s overall bottom line. As advertising assists you in achieving a high ROI, you will have extra revenue to reinvest in your business, creating a continuous cycle of advertising and growth.
In Conclusion
Marketing and Advertising helps drive business growth – to reach the right audience with positive, targeted messaging that converts potential customers into paying customers and amplifies your small business marketing. It also assists you in retargeting your audience, whether you want to increase brand awareness or drive repeat business from loyal customers.